Industry Leader: Health and Fitness Clubs
Website: https://theflowstudio.co/

The Flow Studio is a regional player and market leader in Malaysia's boutique fitness industry, specialising in Pilates and Yoga. With 10 premium studios across Malaysia and Singapore, Flow caters to all fitness levels through thoughtfully designed classes ranging from beginner to advanced, offered in both group and private settings. The studio also provides tailored programmes for injury recovery, as well as prenatal and postnatal sessions, supporting women with safe, low-impact exercises.

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Flow distinguishes itself through its commitment to quality, enforcing strict measures to ensure all instructors are internationally certified, highly trained, and capable of addressing diverse needs. With a team of 40 passionate, predominantly female instructors, Flow delivers year-round classes while offering internationally accredited certifications for Pilates and Yoga instructors. These programmes, recognised by the National Academy of Sports Medicine ("NASM"), the Athletics and Fitness Association of America ("AFAA"), and Yoga Alliance USA ("YA"), empower the next generation of fitness professionals and in particular supporting mothers in upskilling and rejoining the workforce through their flexible hours.

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In the rapidly urbanising ASEAN region, rising health concerns, including non-communicable illnesses and lifestyle diseases such as obesity linked to sedentary habits, are driving demand for high-quality wellness solutions. Boutique fitness studios like The Flow are at the forefront of this transformation, offering accessible and effective fitness options to meet evolving needs.

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This investment was completed through BCP Asia Fund I in November 2024 and marks Bintang’s first investment into a female-led investee company, showcasing our commitment to gender lens investing.